BraceUp and Rise Foundation was founded in 2024 by Ijeoma Ugochukwu (aka IJ Motivates) to support and uplift single parents, especially those facing emotional and financial challenges. As a single mother herself, IJ drew from her personal experiences to create a community-driven initiative that empowers others through resources, mentorship, and development programs. Our goal was to develop a compassionate, professional, and action-driven website that would serve as both a resource hub and a voice for the foundation’s mission.
Brace up and Rise Foundation
client
Brace up and Rise Foundation
industry
Charity & Humanitarian Services
project
Website design & development
Year
2025
background
objectives
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Establish a strong digital identity for the foundation that reflects empathy, empowerment, and support
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Clearly communicate the foundation’s vision, mission, and programs
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Make it easy for visitors to learn, get involved, or seek help
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Encourage donations and partnerships through strong storytelling and call-to-actions
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Ensure mobile responsiveness, scalability, and ease of content updates
process
Discovery & Research
We started with a discovery session to understand IJ’s vision, the challenges faced by single parents, and the types of support the foundation aims to offer. We reviewed similar non-profit websites to identify best practices for structure, content tone, and trust-building elements like testimonials, calls to action, and transparency in operations.
1
Planning & Structure
The content structure and user flow were built around emotional connection and accessibility. Key pages included:
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Home
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Who We Are
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What We Do
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Donate
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Gallery
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Contact
This sitemap ensured users could quickly find information, seek help, or support the cause.
2
Design & Development
We designed the site using warm, soft tones and rounded design elements to convey support, compassion, and trust. The layout was clean, modern, and intuitive, prioritizing accessibility for users on any device. Built with Elementor on WordPress, the site is easy to manage and scalable for future updates, such as blog content or donation integrations.
3
Content & Visual Strategy
The content strategy focused on empathy, clarity, and action. We told IJ’s story to build emotional connection and legitimacy, while using calls-to-action to drive involvement. Visual elements included photos of community outreach, support icons, and friendly illustrations. The voice was warm, supportive, and community-centered.
4
Final Delivery & Optimization
After final testing and optimization, the site was launched fully responsive and SEO-ready. We provided training to the foundation’s team for managing updates, adding new programs, and handling event pages. Donation and contact functionality were fully tested and integrated.
5
results
The BraceUp and Rise website gave the foundation a strong digital platform to connect, inspire, and serve. Notable outcomes include:
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A trustworthy and emotionally resonant online presence
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Increased engagement from potential donors and volunteers
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Clear presentation of support programs for single parents
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Easy-to-manage CMS structure for ongoing content updates
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Mobile-optimized experience for accessibility
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A strong foundation for future digital campaigns and community outreach