Davy Sage is a Nigerian-born AfroPop and R&B artist, producer, and songwriter based in Canada. His genre-bending style blends AfroDancehall, Reggae, Pop, and R&B, creating a sound that reflects both his West African roots and global influences. Raised in Ilorin, Nigeria, and musically inspired by his DJ brother, Davy’s journey from homegrown talent to rising international artist has been both personal and creative. This website was designed to showcase his evolving career, connect with fans, and provide a central hub for his music, story, and media.
Davy Sage
client
Davy Sage
industry
Music & Entertainment
project
Website design & development
Year
2024
background
objectives
-
To design a modern, music-focused website that reflects Davy Sage’s brand, sound, and artistic identity.
-
To provide a central space where fans can learn about Davy, stream his music, and follow his updates.
-
To visually showcase his discography, press features, and background in a clean and engaging layout.
-
To ensure a responsive experience for users across all devices.
-
To give Davy an easy-to-manage platform for future content and release updates.
process
Discovery & Research
We started by diving into Davy’s musical journey, understanding his audience, and researching how similar independent artists present themselves online. We gathered references, listened to his discography, and explored the visuals associated with his brand to shape the creative direction.
1
Planning & Structure
Our plan focused on building a storytelling structure while prioritizing user engagement. Key elements included:
-
Defining site sections like Home, Blog, EPK, Merch Store, and Contact.
-
Ensuring streaming and social links were easily accessible.
-
Using a color scheme and typography that reflects a modern Afro-fusion aesthetic.
-
Creating a layout that works well with dynamic content like videos, music players, and press clips.
2
Design & Development
We crafted a sleek, bold layout that balanced high-energy visuals with clean readability. The development emphasized responsive design, with embedded music players, scroll-triggered animations, and clear navigation. Each section was built to adapt to new releases, giving the artist room to evolve.
3
Content & Visual Strategy
We used high-quality promotional photos, cover art, and embedded streaming links to connect visual identity with musical output. Text content was kept concise and powerful, highlighting Davy’s origin story, milestones, and achievements while directing fans toward his latest work.
4
Final Delivery & Optimization
After thorough testing and optimization, the website was launched smoothly. We ensured all interactive elements worked seamlessly, and provided Davy with an admin-friendly backend for updating content as needed. The final result reflects the energy, style, and professionalism of Davy Sage’s music career.
5
results
The website delivered a professional digital presence tailored to the music industry. Key outcomes include:
-
A visually engaging and responsive platform tailored for music fans and industry stakeholders.
-
Seamless integration of streaming platforms and social media for wider engagement.
-
A cohesive visual brand that aligns with Davy’s Afro-fusion identity.
-
Increased traffic and fan interaction following launch.
-
A scalable foundation that supports upcoming releases, videos, and tour updates.