EAMFEST

Portfolio EAMFEST

client

EAMFEST

industry

Music & Entertainment

project

Website design & development

Year

2024

background

The Emerging Acts Music Festival (EAMFEST) is an innovative platform designed to spotlight Nigeria’s rising music talents by connecting them directly with top African musicians, record label executives, producers, A&Rs, and the music media. The event aims to be a launchpad for emerging artists, giving them the opportunity to perform live in front of the industry’s most influential players.

To support this vision, we were tasked with designing and developing the official EAMFEST website. Our goal was to craft a bold, engaging digital presence that reflects the energy of the event while serving as an informational hub for artists, partners, and attendees.

objectives

To create a high-energy, event-focused website that introduces EAMFEST to the public and industry professionals alike.
To build anticipation and awareness around the festival through bold visuals and strong messaging.
To provide essential information for artists, sponsors, and attendees, including application details and event logistics.
To create a platform that establishes credibility and positions EAMFEST as a serious industry opportunity.
To ensure mobile responsiveness and a seamless user experience for a wide demographic of users.

process

Discovery & Research

We began by understanding the core mission of EAMFEST, its target audience (emerging artists, music executives, media), and the competitive event landscape. We analyzed music event websites and consulted stakeholders to identify must-have features and design tone—bold, energetic, and inspiring.

Planning & Structure

To structure the site for maximum impact, we developed a clear content plan and user journey. Key elements included:

Home, About, Schedule & location, Tickets & sponsorship, and Contact pages.
Focused call-to-actions for artists to register and partners to get involved.
Integration of media highlights and video snippets to build excitement.
SEO planning to help drive organic traffic pre- and post-event.

Design & Development

We developed a bold, high-impact design that captured the festival vibe—bright colors, dynamic layouts, and bold typography. Custom sections were built for artist lineups, registration forms, event countdowns, and embedded media. The development focused on smooth interactivity, mobile-first responsiveness, and scalability for future editions of the event.

Content & Visual Strategy

Content was written to energize and inform: clear, confident messaging aimed at artists and industry partners. Visuals included afrocentric textures, performance imagery, and layered design elements that mirror the vibrancy of the Nigerian music scene. The strategy positioned EAMFEST as both a creative and professional platform.

Final Delivery & Optimization

After final QA testing and optimization, the site was launched ahead of schedule to support early artist sign-ups and partnership outreach. We provided backend documentation and guidance to ensure the organizing team could manage updates and announcements with ease.

results

The EAMFEST website successfully set the stage for a bold digital launch. Notable outcomes include:

A professional, dynamic web presence that built credibility with artists and sponsors.
High engagement through clear CTAs for registration and partnership.
Strong alignment between the site’s aesthetic and the energy of the event brand.
A responsive, scalable platform ready to support future editions of EAMFEST.
Increased artist applications and social media traction post-launch.