EKG Resources is a dynamic business support company focused on helping aspiring entrepreneurs transform their ideas into profitable and impactful ventures. As a community-driven, all-in-one business launch solution provider, EKG offers curated services that guide individuals from concept to execution with confidence. Our task was to design and develop a digital platform that effectively communicates EKG’s mission, showcases its range of business services, and builds credibility with startups and small business owners.
EKG Resources
client
EKG Resources Limited
industry
Business Development Services
project
Website design & development
Year
2022
background
objectives
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Build a professional, modern website that reflects EKG’s mission and values.
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Clearly present the full suite of services offered to help new and growing businesses.
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Improve accessibility to EKG’s resources, consultation, and community offerings.
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Drive engagement, inquiries, and lead generation through a compelling user journey.
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Position EKG as a trustworthy and experienced partner for business growth.
process
Discovery & Research
We began by understanding EKG’s core values, services, and ideal audience — primarily aspiring entrepreneurs and small business owners. Competitor research helped us identify design opportunities, UX standards, and messaging gaps in similar service-based websites.
1
Planning & Structure
We mapped out the structure of the website with a focus on:
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Highlighting services (business launch, strategy, branding, etc.)
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Capturing leads via contact and inquiry forms
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Presenting EKG’s mission and vision effectively
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Building credibility through testimonials and success stories
A clear sitemap and user flow were created to ensure intuitive navigation and a purposeful experience.
2
Design & Development
We designed a clean, professional website that reflects EKG Resources’ mission. The site is responsive, easy to navigate, and built to highlight services effectively while guiding users toward action with clear calls-to-action and structured content flow.
3
Content & Visual Strategy
Our focus was on creating clear, concise messaging that communicates EKG’s value. We combined purposeful visuals with minimal, benefit-driven copy to create a trustworthy and inspiring online presence.
4
Final Delivery & Optimization
Once development was complete, we tested the site across all devices for performance, speed, and functionality. The website was launched fully optimized, with key integrations in place to support user engagement and conversions.
5
results
The launch of the EKG Resources website provided a strong digital foundation to support their mission of empowering entrepreneurs and helping businesses grow. The following results were achieved:
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A modern, intuitive website aligned with EKG’s brand identity
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Improved user navigation and seamless access to services
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Clear presentation of business offerings and value proposition
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Enhanced credibility and professionalism for attracting clients
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Integration of inquiry forms to boost lead generation
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Mobile-friendly and fully responsive design for all devices