IJ Motivates is the inspiring brand of a Nigerian-born, Canada-based motivational speaker, consultant, and life strategist who has dedicated her life to empowering others. From overcoming personal challenges as a single mother to becoming a transformational speaker, IJ’s story is rooted in resilience, purpose, and service. Our mission was to build a digital platform that reflects IJ’s authenticity, tells her story compellingly, and supports her work as a speaker and consultant.
IJ Motivates
client
IJ Motivates
industry
Personal Development & Life Coaching
project
Website design & development
Year
2024
background
objectives
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Create a website that reflects IJ’s personal story and brand as a motivational speaker and consultant.
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Showcase her services and offerings in a clear, empowering way.
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Make it easy for event organizers and clients to book IJ or reach out for consulting.
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Build trust through strong storytelling, visuals, and user-friendly design.
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Ensure the site is mobile-responsive, SEO-ready, and scalable for future content (e.g., blog, resources, booking features).
process
Discovery & Research
We began by exploring IJ’s journey, message, and goals. Through collaborative sessions, we identified her core audience: individuals seeking personal growth, organizations in need of inspirational speakers, and clients looking for life or business consulting. We also studied similar personal brand websites to understand tone, flow, and emotional impact.
1
Planning & Structure
The website was planned to be simple yet powerful, guiding users through IJ’s story, services, and how to get in touch. Key pages included:
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Home
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About
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Services
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Events
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Contact
This structure ensured a smooth user experience and a clear call to action.
2
Design & Development
We created a warm, modern layout with vibrant accent colors and soft typography to reflect IJ’s approachable and uplifting brand. The site was built using WordPress + Elementor, allowing flexibility for easy content updates. Animations and scroll effects were added subtly to enhance engagement without distraction.
3
Content & Visual Strategy
Content focused on authenticity, empowerment, and storytelling. We used powerful headlines, short impactful copy, and curated images of IJ speaking, mentoring, and engaging with people. The voice was personal yet professional—mirroring her presence on stage and in consultations.
4
Final Delivery & Optimization
After cross-device testing and optimization, we handed over the fully responsive website with built-in SEO foundations and training for content management. The site was designed for future scaling—ready to house videos, blog posts, and upcoming events.
5
results
The IJ Motivates website established a strong foundation for her brand online. Key outcomes include:
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A professional and inspiring digital presence that reflects IJ’s story and mission
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Clear and inviting access to speaking and consulting services
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Improved credibility through testimonials and structured content
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Increased engagement from event organizers and individuals seeking transformation
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A flexible backend ready for future blog content and speaking event updates
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Positive feedback from IJ’s network and new audience members